What Small Business Owners Should Consider For Their Website
Everyone is an internet user so that website is a must for each business in today’s World. Anyone who wants to buy something or have a service from your business firstly looks at your website or social accounts. A website is the easiest way to show your business to your potential customers.
We will discuss on some critical points to make your website noticeable. You can implement as much as points propers to you. It will not be easy, there are thousands of opponents. However you can achieve this with the help of a professional web development company.
Let’s start to talk about what small business owners should consider for their websites.
Web Development Company
First of all you have to choose a web development company to design, code, upload and maintenance of website. This is so important because this company will guide you about technical situations. The competence of the company about new technologies or well design websites, have to satisfy you. So if you can get a good referance, you can trust the web development company and start to work with them.
None of small business owners or managers have to build a website. So you need a someone or a company. As we mentioned before, they will guide you. They will advice you a hosting company, CMS system or e-commerce system. Generally they already prefer their solution partners. So, when you choose a developer company, you already would choose some other criterias
You have to choose the best domain name to represent your business. Domain name should be as short as possible, easy to remember and with proper domain extension like .com. Shorter domains are memorable and has more possibility to engage customers. The other issue is do not use numbers or hypens in the domain. SEO friendly domain will help you to grow easily. We mean that you can use keywords in your domains. It is ver very hard to find a one word domain today. So you can add keyword to your business name.
Web Development Platforms
Each web site consist of HTML codes. Lots of them uses server-side programming technologies such as PHP and ASP.NET. However all codes firstly converts to HTML then send and displays on browsers. Lots of the programing languages approximately the same running speeds. There are some very little differences. Besides this, it is not many important for business owner.
Content Management Systems(CMS) are very important for business owner. Lots of the business owner manages their own website. So they have to face with management panel of CMS systems. There are several CMS platforms. We can talk about WordPress, the world’s number one, Drupal and Joomla. A web developer can do almost everything with these systems. Using with a well designed template, the website become Professional in even one day.
Plugins are extending the abilty of web sites. What you need on web, search for plugins and install easily. After setting up the plugin your visitor can use that feature. Another advantage of CMS system is, they are updated. They follow the trends and technical reqirements then they update the system or plugin. It’s ok. Your web site is updated.
Unique and User Friendly Design
Your web site design should be unique. It’s very important for you not to be a copy web site. There is no limitations on graphic design. It’s not hard to create a unique design. So, request a unique design for your company.
Web designer should pay attention to increase the user experience on web site. Each visitor should find the navigation menu, contact page or the product he want to search. Web design and layout of elements must be easy to redirect visitor to buy something or contact to you. Call-to-Action buttons or figures must be places that visitors can notice easily.
It is the most important issue about today’s technologies. Visitor can open our web site on PC, tablet or mobile phone. Web design company must build the website to fit on each size screens. Some designers prefer to hide some elements on mobile. This can not be acceptable when visitors can not contact to us or buy product or search a product.
After web designers (UX/UI designers) creates templates, front-end developers convert it to HTML. They should use latest responsive libraries like Bootstrap. Bootstrap make it easy to struggle with different screen sizes.
Fast Opening Web Pages
Fast opening web sites is a requirement now. Google doesn’t like slow web sites. Google ranks slow web sites negatively and you can not find them on search results.
Core Web Vitals
Core web vitals are criterias that define performance of the website. You can find the Core web vitals score on Chrome delevopment panel on Lighthouse tab by pressing F12. Some of the warnings and errors are not easy to handle. If you can achieve to get green scores that will be very usefull for also user experience.
For fast opening web sites web designer have to use images with reduces sizes. For example, an image will be shown with 300px witdh. You have to reduce it’s width to 300px then upload to hosting. Some front-end developers or business owners who manages web site by own, uses the camera taken photographs with 20MP sizes.
JPG is a compressed type image. However, webp is a more compressed file. Front-end developer should consider this, he has to use webp format because of its smaller sizes. Webp is also allows transparent pictures. You can use them for pngs.
SEO Friendly Web Site
If your website is not on search engine, your web site is not exist. Nobody will notice you, so that nobody will find your website. There are more than 200 criterias for search engines to sort the search results. We can not talk about all rules or tactis here, there are some books or web sites for only SEO.
Your web pages must be SEO ready. All pages have to have a related and unique page title. All pages have to have a related and unique meta description. These two are must. So search engine can find and differ each page
Your web site can be SEO ready but this doesn’t mean that your website get sorted on search results. You may need to get a SEO Consultancy service. SEO Consultant can rearrange your content, creates some new web pages and apply some technical editations. SEO consultant will find your website quality backlinks and tries to increase Domain Authority ans Page Authority. All of these requires an extra budget.
Web Master Tools
After building the website, the webmaster tools for maintenance and visitor statics must be set up. Google Search Console, Yandex Webmaster Tool or Bing webmaster tool displays web site health, mobile visuality and Google indexing situation. Google Analytics or Yandex Metrica shows about visitors. Visitors numbers, more visited pages, countries, demographics or traffic sources.
Each website needs this kind of tools to be alive. If you do not check Google index, you couldn’t notice are you in Google search results or not. Sometimes, Google indexes some of our web pages. We have to check this and create requests to crawl unindexed pages.
You have to consider above issues for having a good website. If you work hard on it you can create an effective, fast opening, responsive and SEO friendly web site. A good web site becomes a branch for your company and you can get a piece of the big market pie on the internet.
Working with a experienced web development company in Florida like Softlinn, will gain you all experience and strength of company and make you grow faster.